USPS Every Door Direct Mail – Small Business Marketing Just Got Easier (And Whole Lot Cheaper!)

Who says the government doesn’t do anything right? Uncle Sam just increased your small business marketing budget substantially. Introducing: “Every Door Direct Mail,” a new mailing program from your “gruntled” pals at the United States Post Office.Postage is now a whole lot cheaper as low as 14.2 cents per piece. And that postage covers a much, much larger postcard or brochure than a little bitty 4″ x 6″ postcard used to cost you. And as an added bonus with USPS “Every Door Direct Mail,” you don’t need to buy a mailing list.What’s the catch? No catch, but there are a few restrictions.1. You must mail a standard flat oversized piece (no letters) and size restrictions apply.2. You must mail to complete postal routes (subgroups of zip codes about 200 – 800 homes each).3. You need to prepare your bundles according to USPS specs.4. You have to drop them off at the appropriate post office location.5. You are limited to mailing no more than 5,000 pieces per post office on any one day.But there are huge advantages to “Every Door Direct Mail”!1. Postage as low as 14.2 cents a home even for an 11″ x 17″ brochure.2. It is cheaper than bulk mail and arrives at your recipient’s home sooner.3. Addressing is simpler. No need for bar coding.4. You can pick the day of the week to mail so you have more control on when it arrives.5. No need to buy an expensive mail permit.You are targeting your mail by USA geographic areas so if for example you were mailing in my neck of the woods, say Dublin, OH you could target only postal routes on the west side of the Scioto River and just north of the Hilliard, OH city limit. Select the Dublin homes you want to mail and you are on your way to targeting your list (without actually having to pay for a mailing list). The mailman will deliver your”Every Door Direct Mail” to just those postal routes.Be sure to select a direct mail piece that isn’t too small or too large. Popular sizes are 8.5″ x 11″ for postcards and 11″ x 17″ for folded brochures. You may want assistance from your local printing professional until you get the hang of the system before you fully take charge of your USPS “Every Door Direct Mail” program. The paperwork needs to be submitted in a specific way and your postcards or brochures need to be printed and bundled according to specs. But there is no reason you can’t handle it yourself after a while if you prefer to do these things yourself. The cash savings and added effectiveness will make it well worth it.

SEO Copywriting Training – In 1 Week Train to Earn $50K – $75K Per Year As a Web Writer

Many businesses that do business on the web are starting to realize the need for professionally written search engine optimized content. Hence, SEO writing is a freelance writing niche that’s growing by leaps and bounds.It’s a perfect time to learn to write this type of copy because it means more freelance writing work and less competition for those freelance writers who are astute enough to get training in this discipline.What Is SEO Writing?SEO is the acronym for search engine optimization. To explain it in simplest terms, it is about using certain guidelines to write web copy so that a company’s website can get found easier online by web surfers.How Much Can SEO Writers Charge to Write Simple Web CopyThe above is why businesses are glad to pay SEO writers anywhere from $25 to $150 or more for one 350-500 word article. Some other common rates: $15-$35 per 50 to 250-word blog post; $150 for an SEO press release and $25-$35 per page to write simple informational booklets… and on and on.It’s easy to make $100-$250 per day writing SEO copy… when you’re just starting out.The more services you offer, the more money you can make. It’s not uncommon for SEO copywriters to become so busy in the first few months that they either pull back on their marketing or hire other freelance writers to help them meet client deadlines.The 2 Main Reasons It’s Easy to Get Freelance Writing Assignments as an SEO WriterLess Competition: With SEO copywriting training, selling clients on the benefits of your services isn’t nearly as hard as other types of freelance writing. Why? Because clients don’t want to hire a writer, they want to hire a writer who knows about web marketing.And very few freelance writers do. Terms like long tail keywords, the duplicate content penalty, link strategies, organic search and keyword density are foreign concepts.SEO copywriter training teaches you all of this, putting you head and shoulders above other freelance writer without this skill.Client Value: Many businesses focus intently on getting more traffic to their websites. There are a million and one articles on the web about how to do this. But, this misses the mark.With SEO copywriting training, you drive “targeted, buying” traffic to client sites. This increases their ROI (return on investment). Once you help clients to understand this, they will appreciate the value your SEO copywriting skills add to their bottom line – and forward more work your way.The Best Way to Land More SEO Writing JobsIn marketing, there’s the WIIFM principle. What is this? It’s the “What’s In It For Me” principle. That’s what marketing is all about — helping clients to see how you can help them reach their goals. By pointing out to prospects you target that SEO copywriting can get them more sales and leads, you enhance your value to them.Then, you don’t even have to “sell” them; they will be calling you. And the right SEO copywriting training class can provide this – teaching you how to land more freelance writing clients and easily start making $100 to $300 per day as an SEO copywriting services provider.

For Fat Loss and Improved Fitness You Need Exercise, Not Just Activity

There are many different opinions about fitness and fat loss, but one of the more common viewpoints suggests that all you need to do is increase your activity level and/or decrease your caloric intake to be successful. While this may have some truth in theory, it does not always hold true in real life and it is certainly not the best strategy for improving long-term fitness and fat loss.Note: For the sake of this article I will only discuss fitness and fat loss as it relates to activity level and I will not address anything related to nutrition or calorie intake. I will cover the calorie intake component of this viewpoint at a later time.If you only take one thing away from this article, I want it to be that increasing your activity level and exercising are definitely not the same thing. While they are related, the difference between them is often the difference between success and failure when it comes to losing fat and improving your overall health and fitness.Exercising is obviously a way to increase your activity level, but there are many ways to increase your activity level that should not be classified as exercise. Webster’s defines exercise as: bodily exertion for the sake of developing and maintaining physical fitness. The key point in this definition is that activity has to affect fitness to be considered exercise.A good exercise program will always be designed to improve various aspects of fitness (strength, endurance, flexibility, etc.), as opposed to being designed just to burn calories. Having the goal to increase your activity level will increase the number of calories you burn, but it will not necessarily improve your fitness level. This is incredibly important, because increasing your fitness level is essential to long-term fat loss and improved health.It is common to start a new program with the goal of increasing your activity level and burning more calories to lose weight, but this approach usually only results in short-term success. You may have experienced this at some point yourself, if you ever had initial improvements, which were followed by a lack of further results. Personally, I went through a period where I was doing cardio workouts once or even twice a day to increase my activity level and lose fat, but soon after I started, I stopped seeing any improvements whatsoever.My problem was not that I needed to increase my activity level more, but rather I had to stop focusing on doing activities to burn calories and start exercising. In other words, I needed to perform activities that were designed to improve my fitness level and not just burn calories. There may not seem like a big difference between the two, but this small change in approach will lead to a huge improvement in results.Let’s go back to the scenario where someone initially sees results by increasing their activity level. I would argue that, especially for people who have sedentary (non-active) lifestyles, the initial increase in activity should be considered exercise. If someone is out of shape, almost any type of activity will improve their fitness level. I believe it is the improvement in fitness level and not just the increase in activity level that ultimately is responsible for the initial positive results.To further illustrate this point, let’s take a look at probably the most common scenario for increasing activity. Walking is a natural choice as a starting activity, because it is something people already know how to do, requires essentially no equipment (although appropriate shoes are recommended), and it can be done almost anywhere. For people who are not used to walking, it will be somewhat challenging at first, and their body will be forced to adapt to the new stimulus, thus improving their fitness level.However, as the person’s fitness level improves, chances are they will not make changes to their walking routine. It is very common for people to walk the same distance and speed, often taking the same route whenever they walk. Over the course of time, what was once a challenging walk that stimulated improvements in health and fitness, becomes a walk that just burns calories. More importantly, when the walk stops being challenging, it is also the point when fat loss usually stops occurring.Another important point is the more you perform an activity, the more efficient your body becomes at that activity. For example, take the person who goes for the same walk every day. After the initial fitness and fat loss improvement from starting the walking routine, not only will the walk stop being a challenge, but the amount of energy required to perform the walk will decrease as well. In other words, the same walk will result in fewer calories burned than when the person first started walking. This is another reason why walking or doing any activity just to burn some extra calories will not work in the long-run.I should point out that I am not trying to say there aren’t any health benefits to increasing your activity level and if you are currently not very active, doing anything to become more active is a good thing. However, if you want to lose fat and improve your fitness over the long run, just increasing your activity level will not cut it. You need to exercise and challenge your body if you want to experience continued improvement over time.One final note: Nutrition plays at least as big of a role as exercise in health, fitness, and fat loss. Even the best exercise program cannot make up for poor nutrition, but this article is only meant to address the activity level component of an overall health and fitness program.

15 Ideas To Boost Your Sales Over The Holidays

Most of the time people buy out of emotional reasons. Because of this, things that pull on our heart strings tend to encourage us to buy more than usual.And holidays like Valentine’s Day, Easter, Mother’s Day, Thanksgiving, and Christmas have been known to make us spend the most money of all.My question is, why should the big box stores be the only ones that increase their profits during the holidays?Below, are 15 ways that you can reel in more sales during the holidays – so that you too can profit greatly and receive some holiday cheer.1. Dress up.First we need to catch their attention. To pull the heart strings of our customers to come our way – we need to create a holiday atmosphere at our place of business.Here are a few ideas how we can do this:

Decorate- Add holiday decorations to your store, website, emails, etc. to put people in the holiday mood.
Emphasize family- In your advertisements, emails and specials – emphasize the benefits for the whole family.
Kids rule- Since kids rule during the holiday – add things that will attract children like holiday candy or have someone dress up like the Easter bunny or Santa to greet the kids.
Charity tie-ins- Let all your customers know that a portion of any money they spend will go to a particular charity.
Get creative- use fancy slogans like, “12 Days of Holiday Products.” Or “Treat Yourself During the Holidays…” etc.2. Make holiday offers.People expect offers during the holidays. Why not make them offers they cannot refuse?If you can afford it, give them some of the best offers for the year. This could be:

Discounts of 15 – 40% off.
Bundled items- packages with multiple items for a low price.
Small gifts- provide small items for low prices.
Last minute shopping items- Have great discounts for those last minute shoppers (commonly men).3. Encourage them to come back.The statistic is that there is a 50 – 80% chance that your previous customers will buy from you again. Why not use the holiday as a reason to reactivate a buying relationship with you?Here are a few ideas that can bring your previous customers back into your stores – and get them buying again.

Send them a card- though we may think people get too many of these – your customers appreciate them just the same.
Give them a gift- send them a small token to let them know you care.
Throw them a party- have a holiday customer appreciation party.
Ask them to donate- have a charity run where they have to come to the store to donate toys, gifts, etc.
Send them a gift card for your store- This way when they come to use it, they can purchase other items as well.
Give them a coupon for future purchases- Send them a discount coupon that they can use now or later that will motivate them to buy.Most big stores make most of their money during the holidays: Valentine’s Day, Easter, Mother’s Day, Thanksgiving and Christmas.My question is, why should they have all of the holiday fun?Use this opportunity to increase your holiday profits, so that you too can have a season full of great cheer.


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