USPS Every Door Direct Mail – Small Business Marketing Just Got Easier (And Whole Lot Cheaper!)

Who says the government doesn’t do anything right? Uncle Sam just increased your small business marketing budget substantially. Introducing: “Every Door Direct Mail,” a new mailing program from your “gruntled” pals at the United States Post Office.Postage is now a whole lot cheaper as low as 14.2 cents per piece. And that postage covers a much, much larger postcard or brochure than a little bitty 4″ x 6″ postcard used to cost you. And as an added bonus with USPS “Every Door Direct Mail,” you don’t need to buy a mailing list.What’s the catch? No catch, but there are a few restrictions.1. You must mail a standard flat oversized piece (no letters) and size restrictions apply.2. You must mail to complete postal routes (subgroups of zip codes about 200 – 800 homes each).3. You need to prepare your bundles according to USPS specs.4. You have to drop them off at the appropriate post office location.5. You are limited to mailing no more than 5,000 pieces per post office on any one day.But there are huge advantages to “Every Door Direct Mail”!1. Postage as low as 14.2 cents a home even for an 11″ x 17″ brochure.2. It is cheaper than bulk mail and arrives at your recipient’s home sooner.3. Addressing is simpler. No need for bar coding.4. You can pick the day of the week to mail so you have more control on when it arrives.5. No need to buy an expensive mail permit.You are targeting your mail by USA geographic areas so if for example you were mailing in my neck of the woods, say Dublin, OH you could target only postal routes on the west side of the Scioto River and just north of the Hilliard, OH city limit. Select the Dublin homes you want to mail and you are on your way to targeting your list (without actually having to pay for a mailing list). The mailman will deliver your”Every Door Direct Mail” to just those postal routes.Be sure to select a direct mail piece that isn’t too small or too large. Popular sizes are 8.5″ x 11″ for postcards and 11″ x 17″ for folded brochures. You may want assistance from your local printing professional until you get the hang of the system before you fully take charge of your USPS “Every Door Direct Mail” program. The paperwork needs to be submitted in a specific way and your postcards or brochures need to be printed and bundled according to specs. But there is no reason you can’t handle it yourself after a while if you prefer to do these things yourself. The cash savings and added effectiveness will make it well worth it.

A Consumer’s Guide to Laser Dentistry

Millions of people neglect going to the dentist each year. For some, finding time to visit the dentist is challenging. For others, the thought of sitting in the chair and exposing their teeth to have work performed fills them with dread. The whine of the tools, the unique scent of drilled enamel, and the expectation of pain is enough to motivate them to avoid the office for as long as possible.Fortunately, the latest technology that oral care professionals use today to perform work on patients has all but eliminated reasons for alarm. Laser dentistry is a technique that is used by progressive dentists for many types of procedures. In this article, you’ll learn the benefits of this style of oral care, its applications, and the types of equipment used.Benefits Of Laser DentistryFor many patients, the most important benefit to using these techniques is that there is little to no discomfort, making anesthesia unnecessary. Plus, the recovery time after patients undergo major procedures is significantly less than would be the case if conventional methods were used. This is due, in part, to the lack of need for sutures. It is also due to the fact that using these techniques reduce the amount of bleeding, and the tissue around the affected area sustains less damage.Many dental professionals prefer using this form of dental care because they offer more precision than drills and other tools. This allows them to perform certain procedures more easily, including many not possible years ago. This specialized equipment also prevents some of the problems of using drills, such as tiny cracks developing in the teeth.Laser Dentistry ApplicationsDental health professionals are currently using form of oral care for a wide range of procedures. Simple work, such as cavity preparation and removing decay from teeth, can be done with these machines. They can also be used for complex work like root canals and removing lesions, as well as cosmetic procedures like teeth whitening. Some dentists even use them to treat periodontal disease, shaping the gums when necessary and removing gum tissue where disease has spread.Dental Laser TypesThis area of dental equipment are used for procedures that are broadly categorized as hard tissue and soft tissue lasers. Hard tissue varieties are typically reserved for cutting through bone and enamel. They are necessary to remove portions of a tooth or repair fillings that are old and worn. They are also used when teeth are bonded. By contrast, soft tissue styles are used to cut into the gums and other areas in order to remove portions that are damaged or diseased. They also seal blood vessels, thereby controlling bleeding.Within those two categories, these machines are used with varying wavelengths. Some are more appropriate for hard tissue, while other wavelengths are best used on soft tissue. Aside from the area on which they are used (bone, gum tissue, etc.), the wavelength is chosen based upon the goal of the procedure (i.e. eliminate bacteria, stimulate tissue growth, etc.).Having These Procedures PerformedWhether you choose Detroit laser dentistry, or laser dentistry in another city, it is becoming more popular within the dental community, but it is still a new technology and many dentists have not yet adopted the technique. That being said, patients who actively avoid going to the dentist’s office because they are afraid of the pain of having work performed may find the use of lasers a comfortable alternative. Call your dentist and ask whether he offers lasers as an option. You may find that your next visit is quick and painless.

Many Options in Chicagoland Healthcare

Today in the world we all have so many different options as to our healthcare and what we want and where we get treatment. This is both a good and a bad thing and access to health care is so varied as well. But that of course is an entirely different issue than options that are available within the world of healthcare. Healthcare has really become a true industry and this has its advantages and its disadvantages as well. The Chicago area is no stranger to these issues in healthcare as the area is so big and hugely populated. Even some of Chicago south suburbs healthcare is much different than it ever used to be. There are many different providers and many different options available to patients.Take Bourbonnais Illinois healthcare for example. This area used to be relatively small and without a large number of medical treatment options. Now there are multi-care agencies that almost serve as a one stop shop if you will. This can be a huge advantage for a patient who can find many provides at their fingertips and many providers without having to drive all over the city and even the state to find treatment. This is commonly referred to as the industry of healthcare as there are many people working together to make almost an assembly line of care and treatment that is better for patient and even better for treatment providers as well. There are many options available as far as locations go and also forms of treatment go as well. This seems to be the best of both worlds for a patient.Chicagoland healthcare has changed over the years to evolve with the change days and needs of patients in the Chicago area. There are options that are natural and also more traditional options for patients. Sometimes a patient can have both homeopathic and traditional treatment within the same treatment complex. This way of treating also means that many doctors are connected and should be able to communicate together about any one patient with permission of course. There is also a good network of doctors and hospitals and uniformity of treatment and practice. Patients have been driving the changes in the industry with their needs and wants and it seems to be making a difference.

Forestry Investments – How to Maximise Returns and Minimise Risk

In the current global climate, defined by low interest rates; high inflation; volatile investment markets; and poor short term visibility, investors are seeking out alternative investments that generate growth and income that does not depend on traditional market performance.As such, much attention has been focussed on timber investments as a tool to preserve capital, hedge inflation and generate superior income in a low-risk environment.Institutional Investors such as pension funds, university endowments and hedge funds have long known the benefits of investing in timber assets, with many such as the Yale University Endowment Fund holding 28 per cent of their investment portfolio in real-asset alternative investments including tropical forestry investments and farmland.Timber investments are seen as generating non-correlative investment returns due to the fact that the majority of revenues is sourced from the biological growth of the tree, with only a small percentage of return attributed to timber price growth or land value appreciation. One credible university study found that over 60 per cent of returns from forestry investments can be attributed to the ‘biological hedge’.Demand for timber products remains strong, and rises roughly in line with population expansion, a factor compounded by economic expansion in developing nations leading to a n increase in consumption of timber products per capita as new homes and other infrastructure in developed.Currently, around 30 per cent of global timber supplies are sourced from illegal logging, and a further 40 per cent form unsustainable sources. The future demand dynamics then indicates that timber investments are likely to continue to outperform other assets such as equities, as they have for the past 30 years.Taking a very broad view, forestry investment returns can be enhanced and potential downside risk substantially reduced through the application of strategic species and location selection, combined with experienced forestry management to create a sustainable and profitable investment model.Broadly speaking, the faster a tree grows into commercially viable timber, the greater the return on investment, so selecting fast-growing tropical timber species is the first step in consolidating profitable forestry investments. Bamboo is one example of a timber species with great potential as a subject of sustainable forestry investments due to the fact that the rate of biological growth is so rapid as to ensure a commercially viable, harvestable timber stand within 4 years of planting.Other features to take into account to maximise forestry investment returns are sustainable plantations managements, suitable site selection and investing in upstream products developments, allowing timber growers to process their raw materials and sell value-added timber products such as boards and other processed wood products.Investors interesting in harnessing the characteristics of forestry investments for their own portfolio should be encouraged to seek advice from an independent third party with experience in identifying and delivering successful forestry investment projects.


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