USPS Every Door Direct Mail – Small Business Marketing Just Got Easier (And Whole Lot Cheaper!)

Who says the government doesn’t do anything right? Uncle Sam just increased your small business marketing budget substantially. Introducing: “Every Door Direct Mail,” a new mailing program from your “gruntled” pals at the United States Post Office.Postage is now a whole lot cheaper as low as 14.2 cents per piece. And that postage covers a much, much larger postcard or brochure than a little bitty 4″ x 6″ postcard used to cost you. And as an added bonus with USPS “Every Door Direct Mail,” you don’t need to buy a mailing list.What’s the catch? No catch, but there are a few restrictions.1. You must mail a standard flat oversized piece (no letters) and size restrictions apply.2. You must mail to complete postal routes (subgroups of zip codes about 200 – 800 homes each).3. You need to prepare your bundles according to USPS specs.4. You have to drop them off at the appropriate post office location.5. You are limited to mailing no more than 5,000 pieces per post office on any one day.But there are huge advantages to “Every Door Direct Mail”!1. Postage as low as 14.2 cents a home even for an 11″ x 17″ brochure.2. It is cheaper than bulk mail and arrives at your recipient’s home sooner.3. Addressing is simpler. No need for bar coding.4. You can pick the day of the week to mail so you have more control on when it arrives.5. No need to buy an expensive mail permit.You are targeting your mail by USA geographic areas so if for example you were mailing in my neck of the woods, say Dublin, OH you could target only postal routes on the west side of the Scioto River and just north of the Hilliard, OH city limit. Select the Dublin homes you want to mail and you are on your way to targeting your list (without actually having to pay for a mailing list). The mailman will deliver your”Every Door Direct Mail” to just those postal routes.Be sure to select a direct mail piece that isn’t too small or too large. Popular sizes are 8.5″ x 11″ for postcards and 11″ x 17″ for folded brochures. You may want assistance from your local printing professional until you get the hang of the system before you fully take charge of your USPS “Every Door Direct Mail” program. The paperwork needs to be submitted in a specific way and your postcards or brochures need to be printed and bundled according to specs. But there is no reason you can’t handle it yourself after a while if you prefer to do these things yourself. The cash savings and added effectiveness will make it well worth it.

Need A New Website? – How To Vet A Website Design and Development Company

Few things are more important for a business nowadays than having a website that is fully functional, designed properly, and has a good user experience for customers. Customers now more than ever are checking online before making purchases, and learning about businesses on the Internet while considering hiring contractors for services, or buying goods from a variety of vendors small and large.Because of that, it’s critical that no matter the size of your business, you have a strong Internet presence that begins with an eye-catching website that you can be proud of and use to promote your products and services. But how do you go about building one and making it look good?Web DevelopersLuckily – there are web developers whose sole job is to do that for you. It is important, however, to be sure that you pick the right developer and choose the right website company to create a lasting and aesthetically pleasing site that can make you proud and get you where you want to be. Here are a few ways to ensure that you pick the perfect web developer for your business website:Look at a portfolio of their previous websitesThe first and simplest way to pick the right web developer for your business project is to look at a portfolio of their previous work. Any good web developer should have a portfolio online, and with it, you should be able to see what they have done and what they are able to do for you. It will give you a solid idea about whether or not you like their design ideas, and what you may get out of working with them if you choose to use them on your website.Is their web expertise in your form of business?Not all web developers are created equally, in terms of both technical computer training, and their design skills and graphic design opinions. For that reason, it’s important to note that you need to consider whether a particular web developer would be a good design fit for your business needs. If they have a background in high art and fashion concepts on the web, and you have a business that sells lawnmowers and needs a website, for example, you may not be the best fit for a workable and worthwhile site.Price Matters – but so does valueAlways get quotes from web developers about what they may charge you to work on your particular site, but let’s be clear here – while price matters, so does value. Look beyond what you have to pay on a sticker price for a site and figure out how you may gain value out of the site in the long term. In doing so, you can determine whether that price will be of value to you as a long term investment, even though in the short term (and with a strong web developer) that price may be high.Turn around times, feedback, and communicationAlways, always, always meet with a developer face to face before beginning a project. Communication, feedback, and turnaround times matter as the two of you work together on a product that you want. For that reason, it’s critical that you meet with them face to face to ensure you have recourse should something go wrong, and you have a good feedback loop and good communication between the two of you should anything happy or timing be delayed. Communication matters in web development like it does in few other projects for small businesses, so really make it a point to have good communication between you and the developer.Budgeting for the unforeseeableUnforeseeable things will likely happen when creating your website, from delays to other issues surrounding a variety of things. For that reason alone, it’s critical that you make it a point to budget for the unforeseeable – plan on spending even a little bit more than your developer’s quote just in case something goes wrong, or you realize you want more than you initially thought you did. Whatever the case, budget a little bigger on this project – it’s an important one and a critical thing for your business to survive in the 21st century.How to separate the good from the badJust like in any other industry, there are plenty of bad web developers out there. While we discussed looking at a portfolio as in the case above, there are other ways you can pick out good web developers, too. For starters, a web developer that has good ideas about how to link your site with social media apps and networks will be in high demand in this day and age – you will want to be able to connect with someone who is familiar with trends in the industry, and trends regarding websites in your specific industry and business area, as well. In addition, explore their website. Does it have a blog or article section? Do they write about technical website design and exhibit the industry knowledge required of an expert?From there, you will also want to talk to someone who has the educational background necessary to develop websites. It isn’t enough to start developing in your free time and work in your mother’s basement; developers must specifically know about PHP, JavaScript, CSS3 (or later, CSS4 and CSS5) and other important keys to web development that are learned as technical skills in school and through years of work and experience. Your project is important to you – you want a talented and skilled web developer to get the job done on your behalf.All in all, it can be a daunting task to pick the right website developer for your business. Above all, though, when you do it, it’s critical that you take your time and do it right – doing so will ensure that you get the perfect web developer who can give you what you want and, at the end of the day, leave you proud and excited with the result for your business.Knowing that, too, you can rest assured that your customers will not only love the design and layout of your website, but that they will be able to use it seamlessly and properly as they navigate looking to buy your products and more, growing your business and broadening your reputation.

For Fat Loss and Improved Fitness You Need Exercise, Not Just Activity

There are many different opinions about fitness and fat loss, but one of the more common viewpoints suggests that all you need to do is increase your activity level and/or decrease your caloric intake to be successful. While this may have some truth in theory, it does not always hold true in real life and it is certainly not the best strategy for improving long-term fitness and fat loss.Note: For the sake of this article I will only discuss fitness and fat loss as it relates to activity level and I will not address anything related to nutrition or calorie intake. I will cover the calorie intake component of this viewpoint at a later time.If you only take one thing away from this article, I want it to be that increasing your activity level and exercising are definitely not the same thing. While they are related, the difference between them is often the difference between success and failure when it comes to losing fat and improving your overall health and fitness.Exercising is obviously a way to increase your activity level, but there are many ways to increase your activity level that should not be classified as exercise. Webster’s defines exercise as: bodily exertion for the sake of developing and maintaining physical fitness. The key point in this definition is that activity has to affect fitness to be considered exercise.A good exercise program will always be designed to improve various aspects of fitness (strength, endurance, flexibility, etc.), as opposed to being designed just to burn calories. Having the goal to increase your activity level will increase the number of calories you burn, but it will not necessarily improve your fitness level. This is incredibly important, because increasing your fitness level is essential to long-term fat loss and improved health.It is common to start a new program with the goal of increasing your activity level and burning more calories to lose weight, but this approach usually only results in short-term success. You may have experienced this at some point yourself, if you ever had initial improvements, which were followed by a lack of further results. Personally, I went through a period where I was doing cardio workouts once or even twice a day to increase my activity level and lose fat, but soon after I started, I stopped seeing any improvements whatsoever.My problem was not that I needed to increase my activity level more, but rather I had to stop focusing on doing activities to burn calories and start exercising. In other words, I needed to perform activities that were designed to improve my fitness level and not just burn calories. There may not seem like a big difference between the two, but this small change in approach will lead to a huge improvement in results.Let’s go back to the scenario where someone initially sees results by increasing their activity level. I would argue that, especially for people who have sedentary (non-active) lifestyles, the initial increase in activity should be considered exercise. If someone is out of shape, almost any type of activity will improve their fitness level. I believe it is the improvement in fitness level and not just the increase in activity level that ultimately is responsible for the initial positive results.To further illustrate this point, let’s take a look at probably the most common scenario for increasing activity. Walking is a natural choice as a starting activity, because it is something people already know how to do, requires essentially no equipment (although appropriate shoes are recommended), and it can be done almost anywhere. For people who are not used to walking, it will be somewhat challenging at first, and their body will be forced to adapt to the new stimulus, thus improving their fitness level.However, as the person’s fitness level improves, chances are they will not make changes to their walking routine. It is very common for people to walk the same distance and speed, often taking the same route whenever they walk. Over the course of time, what was once a challenging walk that stimulated improvements in health and fitness, becomes a walk that just burns calories. More importantly, when the walk stops being challenging, it is also the point when fat loss usually stops occurring.Another important point is the more you perform an activity, the more efficient your body becomes at that activity. For example, take the person who goes for the same walk every day. After the initial fitness and fat loss improvement from starting the walking routine, not only will the walk stop being a challenge, but the amount of energy required to perform the walk will decrease as well. In other words, the same walk will result in fewer calories burned than when the person first started walking. This is another reason why walking or doing any activity just to burn some extra calories will not work in the long-run.I should point out that I am not trying to say there aren’t any health benefits to increasing your activity level and if you are currently not very active, doing anything to become more active is a good thing. However, if you want to lose fat and improve your fitness over the long run, just increasing your activity level will not cut it. You need to exercise and challenge your body if you want to experience continued improvement over time.One final note: Nutrition plays at least as big of a role as exercise in health, fitness, and fat loss. Even the best exercise program cannot make up for poor nutrition, but this article is only meant to address the activity level component of an overall health and fitness program.

Raising Cattle For the Agricultural Market

Raising cattle for the agricultural market is one of the largest industries found within the commodities market and one which comes with distinct rewards and challenges. Whether it be a small scale ranch run by several generations of family members or a huge commercial cattle enterprise there are several aspects of cattle ranching you will find necessary to understand prior to venturing into this field.Breeds of CattleThe type of cattle which you will raise will determine the type of ranch that you will operate. Some cattle such as Angus cattle are particularly prized for both their bloodlines as well as their end products. Breeding Angus cattle is one of the most rewarding types of farming that you can find in terms of monetary value. Raising other breeds of cattle particularly if you operate a commercial undertaking can also prove to be a great means of living.Caring For CattleMany cattle ranches operate on the premise of providing these fine animals for both food and breeding purposes. Taking care of your cattle is the most important aspect of cattle ranching if you are in the business for breeding your cattle. You will require plenty of quality green pasture land which grows a diverse variety of grasses and grains as well as the necessary time to monitor your cattle on a regular basis.You will need to be able to care for any sick cows and make sure that your herd has been properly vaccinated as determined by federally accepted standards. Your herd will require a degree of special care in the winter when you may find it necessary to move them to a warmer location or to provide them with shelter for the cooler months.Long HoursCattle ranching will involve a lot of long, hard hours many of which many are often unplanned. You will need to be available or have someone else on hand seven days a week, around the clock. Animal emergencies can happen at any time of the day and raising cattle is no exception to this rule.Your business will require extra ranch hands during the spring season when most of the animals give birth to their young. This is a special time of the year for most cattle raisers as they will be able to sell or to purchase additional cattle as soon as the calves are weaned. Most ranchers work on a set schedule in reguards to buying and selling their cattle. Usually the rancher will start doing a bit of research at this time of the year to track the price of cattle in their area prior to placing their stock up for sale. All cattle placed for auction or sale is required to be healthy and to be certified as such.Cattle AuctionsCattle auctions are often used when you merely have one or two cows that you desire to sell quickly. Many people take advantage of cattle auctions on a small scale basis while commercial ranches tend to sell herds of hundreds of cattle at a time. In addition to raising your animals for food if you happen to have a milk farm you will need to invest in some additional equipment before you can safely sell your milk on the commercial market.


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